The UK’s new footwear trade show

Sunday 16 – Monday 17 February 2020


The Ricoh Arena, Coventry

Backed by leading brands

Sole Fashion has grown from industry demand for a more affordable way to showcase footwear and the opportunity to secure a better return on investment. It’s backed by popular global brands, with many of the industry’s biggest names moving to Sole Fashion for their twice-yearly UK trade exhibition.
Our two-day format and competitive price per metre offers you an efficient, cost-effective way to present your ranges. And the impressive, easy-to-reach location is an attractive draw.

An unmissable new event

Sole Fashion is so appealing it’s enticed some brands to return to showing in the UK after an extended break. And with a proactive marketing campaign, including print, digital and social media activity, we aim to make it a must-visit event on the buying calendar.
A well-considered, expertly organised show, Sole Fashion is your chance to focus on face-to-face time with customers, meet new buyers and network with industry representatives.


A venue to attract returning crowds
We chose the award-winning Ricoh Arena for Sole Fashion because we want visitors and exhibitors to enjoy the show and return season after season.
The Ericsson Exhibition Hall allows all footwear brands to show in one pleasant, easy-to-navigate space. Ground-level vehicle entry doors give easy access for unloading and reloading, and the experienced on-site team will help everything run smoothly.

A stadium venue, the Ricoh Arena is home to the Premiership Wasps Rugby Club and Europe’s largest casino – perfect for relaxing or entertaining buyers after the show. And, with 5G connectivity, you’ll have no problem accessing crucial files and staying on top of tasks.

Everything conveniently close by
The complex’s high-quality facilities and free parking are all close at hand. And great travel links and a wide range of local accommodation options make it a straightforward option for you and our visitors.


Our two-day format enables you to reduce your time away from your business as well as keeping control of costs. The key dates are:
Set-up – Saturday 15 February 2020
Open days – Sunday 16 to Monday 17 February 2020, 9am-6pm
Breakdown – Monday 17 February 2020, 6pm-10pm
Tuesday 18 February 2020 8am-4pm

Food & drinks

Breakfast is on us
Visitors and exhibitors are all welcome to join us for a complimentary breakfast from 8am on each show day. It’s an ideal opportunity to start conversations early with existing and potential customers.
Space to meet and relax
Excellent food and drinks are also served at the arena’s bars and coffee shops – whether you want to a quiet space to talk with buyers or a late-night venue to let loose after the show.

They include:

The Mill Bar & Brasserie
Coffee & Bake House at The Mill
Faradays Restaurant
Pure Legends Lounge
Grosvenor Casino


A quick commute
Set in the heart of England, the Ricoh Arena is easy to get to by road, rail or air.

By car
The arena’s just 800 metres from junction 3 of the M6 and is close to the M1 and M40 too. Parking’s simple with 2,000 free onsite spaces.
By train
There’s a train station at the complex, just a 5-minute walk from the Ricoh Arena, and two other stations in Coventry. From London Euston, the train journey is only 55 minutes.
By plane
With Birmingham International Airport just a 25-minute drive away, and free airport transfers provided by us, flying in for Sole Fashion is straightforward.


Make yourself at home
There’s a 4-star DoubleTree by Hilton hotel right on the complex, so you can minimise travel during the show and have a comfortable base. Some bedrooms overlook the stadium and there’s all the facilities you’d expect from Hilton, including a fitness room.
There are also around 65 hotels in Coventry city centre and the surrounding area with prices to suit all budgets.

Future events

A show for all seasons
Sole Fashion will run twice-yearly. The next event, showing spring/summer ranges, will be 9-10 August 2020 and we aim to attract clothing brands to show at future editions.

Organised by

Organised by an industry expert
The person behind Sole Fashion is Penny Robinson, who has over 25 years’ experience running fashion industry events and exhibitions. Sole Fashion is a response to industry demand for an event that gives a better quality experience for visitors. Penny’s applying her extensive experience and learning to put on a well-run, enjoyable show that will help you meet your objectives.


Businesses are always looking for alternative routes to market in these challenging trading conditions.  However, nothing can replace an industry gathering each season where we can meet our customers and present our latest products to new and existing retailers.  I am genuinely excited to be supporting SOLE FASHION with the Rieker and Remonte brands.  I feel it addresses the current needs of the industry from both a supplier and retailer perspective, the timing of this collaboration is perfect.  A prestigious venue like the Ricoh Arena will provide an impressive new backdrop for our industry event.


Chris Gorrod, UK Managing Director
Brevitt Rieker Ltd

Sole fashion offers a great opportunity to refresh the industry’s trade event and to create some excitement within the sector. The proposition of a new venue, a focused two-day format and most importantly, a viable return on investment, makes the event very interesting for us. 

We are delighted to be returning to the UK trade show format with Josef Seibel showing alongside Romika and Tizian.   We look forward to meeting with our many partners and retailers at Sole Fashion.

Martin Ingram, Managing Director
Josef Seibel UK Ltd