The Joya shoe
The idea

The human body is not designed to walk on hard and flat surfaces. In addition to that most of our conventional shoes do not allow a natural and active range of movement of the feet or don’t have an appropriate cushioning system.

As a consequence the supporting and stabilizing muscle system is getting neglected and the discs and cartilage are overloaded, which can lead to problems on the locomotor system especially in the back and the feet.

The soft-elastic and supportive Joya sole helps to minimise stress for the feet and back.