The UK’s new footwear trade show

The Ricoh Arena


See the unseen at Sole Fashion

Backed by popular global brands at an impressive venue, Sole Fashion is a must-visit new event in the buying calendar.

Many of the footwear industry’s biggest names are moving to this show for their twice-yearly UK trade exhibition. You’ll also find brands at Sole Fashion who haven’t shown in the UK for some time. And we aim to attract overseas brands you’ve not seen before, giving you a great opportunity to seek fresh inspiration and a valuable point of difference.

A well-considered, expertly organised event, Sole Fashion is your chance to network with suppliers, other buyers and industry representatives while selecting your next bestsellers.



A venue handpicked for you
We chose the award-winning Ricoh Arena for Sole Fashion because we want you to really enjoy your visit. The Ericsson Exhibition Hall allows all our brands to show together in one pleasant, easy-to-navigate space, and the complex’s high-quality facilities and parking are all conveniently close.

A stadium venue, it’s home to the Premiership Wasps Rugby Club and Europe’s largest casino – perfect for after-show entertainment. And, with 5G connectivity, you’ll have no problem staying on top of tasks while you’re away.
Great travel links make it easy to reach and there’s a wide range of accommodation options too.

Food & drinks

Breakfast is on us
Join us for a complimentary breakfast from 8am on each show day so you can get started early and make the most of your day.
Space to work and play
Excellent food and drinks are also served at the arena’s bars and coffee shops – whether you want to a quiet space to work or a late-night venue to catch up with friends. They include:

The Mill Bar & Brasserie
Coffee & Bake House at The Mill
Faradays Restaurant
Pure Legends Lounge
Grosvenor Casino


A quick commute
Set in the heart of England, the Ricoh Arena is easy to get to by road, rail or air.

By car
The arena’s just 800 metres from junction 3 of the M6 and is close to the M1 and M40 too. Parking’s simple with 2,000 free onsite spaces.
By train
There’s a train station at the complex, just a 5-minute walk from the Ricoh Arena, and two other stations in Coventry. From London Euston, the train journey is only 55 minutes.
By plane
With Birmingham International Airport just a 25-minute drive away, and FREE airport transfers provided by us, flying in for Sole Fashion is straightforward.

To book your FREE transfers, please REGISTER to visit first, then email or call +44 (0)113 829 3100 with your flight details and passenger numbers.


Make yourself at home
There’s a 4-star DoubleTree by Hilton hotel right on the complex, so you can minimise travel during the show and have a comfortable base. Some bedrooms overlook the stadium and there’s all the facilities you’d expect from Hilton, including a fitness room.
There are also around 65 hotels in Coventry city centre and the surrounding area with prices to suit all budgets.

Future events

A show for all seasons
Sole Fashion will run twice-yearly. The dates for the next edition in 2021 are to be confirmed. We aim to attract clothing brands to show at future editions.

Organised by

Organised by an industry expert
The person behind Sole Fashion is Penny Robinson, who has over 25 years’ experience running fashion industry events and exhibitions. Sole Fashion is a response to industry demand for an event that gives a better quality experience for visitors. Penny’s applying her extensive experience and learnings to put on a well-run, enjoyable show that will help you meet your objectives.


Having become disillusioned with the current offers in the UK trade show calendar, we decided to attend Sole Fashion and found it really relevant to our brand profile with brands like Rieker, Josef Seibel, Padders and HB Shoes exhibiting. The venue was very accessible, food onsite was fantastic, and it was so convenient to stay at the onsite Hilton Hotel.  We found the event to be really well presented, hassle free and professionally organised – I certainly hope that more of our suppliers take part.


Tom Powney, Owner, Briggs Shoes

Storm Dennis hit the British Isles hard, country wide floods, traffic and train disruption, flights cancelled delivered the worst news possible for the organisers of Sole Fashion. Despite this, I ventured north from Devon to check out this new show on the calendar. Whilst these factors did affect attendance, the free breakfast, welcoming smiles and happy atmosphere were a change from other shows I have attended. The opportunity to speak with my major suppliers, whilst browsing the great new ranges on display made it a very worthwhile trip. I certainly hope to return in August.


Steve White, Owner, White & Sons Sidmouth