The UK’s new Footwear and Fashion trade event

Sunday 27th & Monday 28th February 2022

CBS Arena

(formerly Ricoh Arena)


Connect with key brands at Sole Fashion

Born out of a demand for a centrally located and professional event, Sole Fashion is an essential addition to the UK buying calendar.

Organised by a professional team with many years of industry experience, Sole Fashion is your chance to network with suppliers, other buyers and industry peers whilst selecting your next bestsellers.

The debut event in February 2020 delivered some of the biggest industry names such as Rieker, Josef Seibel, Gardiner Bros and HB Shoes. Now, following the prolonged disruption to live events, work can begin again on delivering another unmissable gathering in February 2022.


A venue hand picked for you

Benefitting from its recent £7.5 million investment into updating facilities, the CBS Arena has been hand-picked to allow brands to show together in one pleasant, easy to navigate space with high quality facilities and parking all conveniently close.  The dedicated exhibition space, The Vodafone Exhibition Hall offers a pillar-free and modern space.

A stadium venue, it’s home to Premiership Wasps Rugby Club, Coventry City FC and one of Europe’s largest casinos – perfect for after-show entertainment.  With 5G connectivity and on-site business lounges, you will have no problem staying on top of tasks whilst you are away.

Great transport links make it easy to reach and there’s a wide range of accommodation options too, including the complex’s very own DoubleTree by Hilton Hotel.


Food & drinks

Breakfast is on us
Join us for a complimentary breakfast from 8am on each show day so you can get started early and make the most of your day.
Space to work and play
Excellent food and drinks are also served at the arena’s bars and coffee shops – whether you want to a quiet space to work or a late-night venue to catch up with friends. They include:

The Mill Bar & Brasserie
Coffee & Bake House at The Mill
Anecdote Sports Bar & Diner
Faradays Restaurant
Pure Legends Lounge
Grosvenor Casino


A quick commute
Set in the heart of England, the CBS Arena is easy to get to by road, rail or air.

By car
The arena’s just 800 metres from junction 3 of the M6 and is close to the M1 and M40 too. Parking’s simple with 2,000 free onsite spaces.
By train
There’s a train station at the complex, just a 5-minute walk from the CBS Arena, and two other stations in Coventry. From London Euston, the train journey is only 55 minutes.
By plane
With Birmingham International Airport just a 25-minute drive away, and FREE airport transfers provided by us, flying in for Sole Fashion is straightforward.

To book your FREE transfers, please REGISTER to visit first, then email or call +44 (0)113 829 3100 with your flight details and passenger numbers.


Make yourself at home
There’s a 4-star DoubleTree by Hilton hotel right on the complex, so you can minimise travel during the show and have a comfortable base. Some bedrooms overlook the stadium and there’s all the facilities you’d expect from Hilton, including a fitness room.
There are also around 65 hotels in Coventry city centre and the surrounding area with prices to suit all budgets.

Future events

A show for all seasons
Sole Fashion will run twice-yearly with an S/S and A/W edition. The dates for S/S 2023 are to be confirmed.

Organised by

Organised by industry experts
The people behind Sole Fashion are Penny Robinson and Sean O’Connor, who have many years of experience running fashion industry events and exhibitions. Sole Fashion meets industry demand for an event that gives a better-quality experience for exhibitors and visitors. Penny and Sean are applying their extensive knowledge and expertise to put on a well-run, enjoyable show that will help you meet your objectives.


Having become disillusioned with the current offers in the UK trade show calendar, we decided to attend Sole Fashion and found it really relevant to our brand profile with brands like Rieker, Josef Seibel, Padders and HB Shoes exhibiting. The venue was very accessible, food onsite was fantastic, and it was so convenient to stay at the onsite Hilton Hotel.  We found the event to be really well presented, hassle free and professionally organised – I certainly hope that more of our suppliers take part.


Tom Powney, Owner, Briggs Shoes

Storm Dennis hit the British Isles hard, country wide floods, traffic and train disruption, flights cancelled delivered the worst news possible for the organisers of Sole Fashion. Despite this, I ventured north from Devon to check out this new show on the calendar. Whilst these factors did affect attendance, the free breakfast, welcoming smiles and happy atmosphere were a change from other shows I have attended. The opportunity to speak with my major suppliers, whilst browsing the great new ranges on display made it a very worthwhile trip. I certainly hope to return in August.


Steve White, Owner, White & Sons Sidmouth