The UK’s new footwear trade show

Sunday 16 – Monday 17 February 2020


The Ricoh Arena, Coventry


See the unseen at Sole Fashion

Backed by popular global brands at an impressive venue, Sole Fashion is a must-visit new event in the buying calendar.

Many of the footwear industry’s biggest names are moving to this show for their twice-yearly UK trade exhibition. You’ll also find brands at Sole Fashion who haven’t shown in the UK for some time. And we aim to attract overseas brands you’ve not seen before, giving you a great opportunity to seek fresh inspiration and a valuable point of difference.

A well-considered, expertly organised event, Sole Fashion is your chance to network with suppliers, other buyers and industry representatives while selecting your autumn/winter 2020 bestsellers.



A venue handpicked for you
We chose the award-winning Ricoh Arena for Sole Fashion because we want you to really enjoy your visit. The Ericsson Exhibition Hall allows all our brands to show together in one pleasant, easy-to-navigate space, and the complex’s high-quality facilities and parking are all conveniently close.

A stadium venue, it’s home to the Premiership Wasps Rugby Club and Europe’s largest casino – perfect for after-show entertainment. And, with 5G connectivity, you’ll have no problem staying on top of tasks while you’re away.
Great travel links make it easy to reach and there’s a wide range of accommodation options too.

Food & drinks

Breakfast is on us
Join us for a complimentary breakfast from 8am on each show day so you can get started early and make the most of your day.
Space to work and play
Excellent food and drinks are also served at the arena’s bars and coffee shops – whether you want to a quiet space to work or a late-night venue to catch up with friends. They include:

The Mill Bar & Brasserie
Coffee & Bake House at The Mill
Faradays Restaurant
Pure Legends Lounge
Grosvenor Casino


A quick commute
Set in the heart of England, the Ricoh Arena is easy to get to by road, rail or air.

By car
The arena’s just 800 metres from junction 3 of the M6 and is close to the M1 and M40 too. Parking’s simple with 2,000 free onsite spaces.
By train
There’s a train station at the complex, just a 5-minute walk from the Ricoh Arena, and two other stations in Coventry. From London Euston, the train journey is only 55 minutes.
By plane
With Birmingham International Airport just a 25-minute drive away, and free airport transfers provided by us, flying in for Sole Fashion is straightforward. To book your transfers, please REGISTER to visit first, then email or call +44 (0)113 829 3100 with your flight details.


Make yourself at home
There’s a 4-star DoubleTree by Hilton hotel right on the complex, so you can minimise travel during the show and have a comfortable base. Some bedrooms overlook the stadium and there’s all the facilities you’d expect from Hilton, including a fitness room.
There are also around 65 hotels in Coventry city centre and the surrounding area with prices to suit all budgets.

Future events

A show for all seasons
Sole Fashion will run twice-yearly. The next event, showing spring/summer ranges, will be 9-10 August 2020 and we aim to attract clothing brands to show at future editions.

Organised by

Organised by an industry expert
The person behind Sole Fashion is Penny Robinson, who has over 25 years’ experience running fashion industry events and exhibitions. Sole Fashion is a response to industry demand for an event that gives a better quality experience for visitors. Penny’s applying her extensive experience and learnings to put on a well-run, enjoyable show that will help you meet your objectives.


Following the acquisition of Padders, The Florida Group now has an even larger portfolio of brands to offer. As a dedicated footwear show, Sole Fashion allows us to engage with new as well as existing customers with maximum efficiency, it therefore represents the best opportunity to promote Van Dal, Padders and Bearpaw.

Steve Ryrie, Commercial Director,
The Florida Group Ltd

As one of the largest UK footwear and clothing distributors to the trade, we are delighted to be supporting the new, brand-focused trade show for the footwear sectors, Sole Fashion. This is an exciting, new platform to showcase our key footwear brands and welcome retailers and partners to view our wide portfolio and latest innovations.

Ben Gardiner, Director,